The music industry’s cycle shifts are happening at an increasingly fast pace, forcing agents and managers to continuously adapt. José Costa, besides being a musician (Ecos da Cave), is the mastermind behind Banzé, a company that has represented numerous artists over the decades, organized high-profile events (e.g., Sons de Vez), and built an international career through a wide range of projects. In this session, we will explore his journey through captivating stories, uncovering how he has achieved such longevity in an industry marked by uncertainty and fluctuation. Finally, we’ll take a look at what the future might hold from his perspective.