Frank Kimenai, a researcher at the University of Rotterdam, is one of the leading voices in a new, important study on the European music ecosystem. This session is dedicated to presenting the study and providing a detailed exploration of some revealing aspects of this new reality, grounded in scientific methods. It’s a session looking toward the future, preparing for the rapidly evolving and changing path ahead. An indispensable tool for gaining a deeper understanding of the importance of music in Europe and its revitalization within society.