Summer festivals have become a trademark for many regions seeking visibility, cultural affirmation, and economic wealth. João Carvalho directs two of the most important festivals in Portugal – Paredes de Coura and Primavera Porto – which stand out for their contrasting geographies and the contexts in which they operate. This session will explore the experience of organizing festivals in rural and more remote areas, compared to the more widespread model of centralizing operations in urban or even coastal locations. Which model offers the best vibe? Which one has the most promising future?